2022 Healthcare Marketing Trends to Look Out For

Business owners need to stay on top of industry trends and leverage predicted and ongoing trends in marketing strategies. Techniques that worked previously may not meet the current customer needs. New strategies that will help you survive even the fiercest competition.

As you look into a new year of healthcare marketing, you should keep recent emerging trends in mind. Emerging technologies like AI have improved healthcare organizations’ marketing efforts for a long time. In addition to technology, many trends have been evolving, and here are some trends you will see in 2022.

1. Internet of Things (IoT)

Hospitals are increasingly integrating IoT-based software in their operations for functions like tracking inventory. The different Internet of Things software used in these health institutions has improved operational efficiency, employee and patient satisfaction, and informed decision making.

IoT has also helped them collect data which is an excellent way to get insights into the market. With this data, clinics can establish their audiences, patient demographics, and even how customers rate their services.

Using IoT, you can collect data to inform your marketing decisions for a more significant impact.

2. Electronic Health Records (EHR)

Electronic health records give healthcare professionals quick access to patients’ records and efficient sharing of information with patients and other healthcare professionals. 

Hospitals and clinics that use EHR can efficiently store complete, accurate, and up-to-date patients’ information, improving the overall quality of healthcare services provided to patients.

In 2022, electronic health records will help hospitals achieve more than a seamless flow of information. They will be leveraging EHR advertising that is specific to patients. EHR software will also readily avail data that healthcare institutions need to engage their patients on the marketing level.

3. Telehealth will become more popular

While most healthcare providers use telehealth as a temporary solution to make their services accessible amid the Covid-19 pandemic in 2022, it will become a service on its own. 

The demand for telehealth services is increasing, and you need to align your clinic for this opportunity.

Note that there will be increased demand for telehealth coverage even for insurance companies. Already, telehealth is an excellent option for patients seeking specialty care. In addition, customers who have already experienced telehealth have appreciated the convenience, access, efficiency, and privacy that virtual healthcare services offer.

Healthcare providers will be integrating artificial intelligence in their systems and data due diligence to increase efficiency even as they provide digital appointments. 

There will be increased growth of adjacent telehealth industries, as is already seen with medical insurance policies, telehealth devices, and telehealth platforms and software, to mention a few.


To survive the already competitive healthcare industry, you must stay on top of the industry trends. Therefore, clinics will be leveraging IoT-based software to get data and insights into their patient demographics and changing needs.

Electronic health records too will be used by hospitals to device engagement strategies for patients. Hospitals will also include additional services such as telehealth and market them to have the edge over their competitors.

Sudarsan Chakraborty
Sudarsan Chakraborty
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